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Photo Credit:

Fry's Family Food Co.

Protein Transition Programs

The majority of today's animal protein is produced on factory farms, which subject animals to restricted movement, mutilation without pain relief, and even death from dehydration. While many consumers want to shift responsibility to the farmers, blame cannot be placed solely on them. Everyone who buys food is, to use Wendell Berry's phrase, "farming by proxy." Consequently, we want to increase the accessibility of plant-based food alternatives, making it easier for people to reduce their animal protein intake. 

Our advocacy materialises in the following ways:

Protein Transition


We are working at an institutional-level and encouraging decision makers across sectors (public, private, and non-profit) to increase the offerings of plant-based products. 

PBO Status

Credence Institute ("CI") is a Public Benefit Organisation (PBO Reference #: 930068987) as set out in section 30(3) of the Income Tax Act No 58 of 1962 (the Act).


CI has been approved for purposes of section18A(1)(a) of the Act and donations to the organisation will be tax-deductible in the hands of the donors in terms of and subject to the limitations prescribed in section 18A of the Act.

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