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Our Mission

Our mission is to advance the interests of animals by researching and promoting market-based solutions in Africa.

About Us

Credence Institute is a South African nonprofit dedicated to improving the lives of animals. Although we pride ourselves on being ideologically diverse, emphasis is placed on finding market-based solutions, an approach that we believe can achieve real and lasting results.



Formally founded in 2020 by Brett Thompson and Ludwig Raal, the institute was born out of a shared passion for improving the state of animal welfare and its surrounding advocacy. While many animal activists do important and laudable work, others use radical rhetoric and divisive tactics — activism that comes at the cost of genuine and necessary progress.


In 2020, Brett and Ludwig participated in the Charity Entrepreneurship's Incubation Program, a two-month boot camp dedicated to training and funding high-impact charity organisations. During the program, they teamed up with Cameron King and Lynn Tann, who have since gone on to run Credence's Animal Advocacy Africa program.


In its short history, Credence has made notable contributions to research on consumer perceptions of meat alternatives, the state of animal advocacy in Africa, and high-impact animal welfare interventions in African countries.

Our Story

PBO Status

Credence Institute ("CI") is a Public Benefit Organisation (PBO Reference #: 930068987) as set out in section 30(3) of the Income Tax Act No 58 of 1962 (the Act).


CI has been approved for purposes of section18A(1)(a) of the Act and donations to the organisation will be tax-deductible in the hands of the donors in terms of and subject to the limitations prescribed in section 18A of the Act.

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Ts & Cs

Please see our privacy policy regarding donations and user information.

Please see our terms of use regarding donations and user information.

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