Our Mission

By engaging the public, industry, and government, Credence aims to challenge — and change — attitudes and behaviours harmful to the interests of animals.

About Us

Credence Institute is a South African nonprofit that aims to advance the interests of animals by researching and promoting market-based solutions..


Founded in 2019, the Institute grew out of frustration with the state of animal welfare as well as its surrounding advocacy. While many animal activists do important and laudable work, others use radical rhetoric and divisive tactics — activism that comes at the cost of genuine and necessary progress. At Credence, we take a pragmatic position, looking to make tiny changes to the status quo by building bridges instead of burning them.

Despite Credence’s South African roots, its focus is not exclusively local. The ignoring of animal interests is a global problem, and we make use of an international network of experts to tackle it. Although we pride ourselves on being ideologically diverse, emphasis is placed on finding market-based solutions, an approach that we believe can achieve real and lasting results.

PBO Status

Credence Institute ("CI") is a Public Benefit Organisation (PBO Reference #: 930068987) as set out in section 30(3) of the Income Tax Act No 58 of 1962 (the Act).


CI has been approved for purposes of section18A(1)(a) of the Act and donations to the organisation will be tax-deductible in the hands of the donors in terms of and subject to the limitations prescribed in section 18A of the Act.

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Ts & Cs

Please see our privacy policy regarding donations and user information.

Please see our terms of use regarding donations and user information.